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  • Give your hair expertise the value it deserves
  • Build client loyalty differently
HairTechPro

A passionate r&d team and a community of stylists working every day for their profession.

Our story

by Johan Aubert, Founder and CEO of HairTechPro

An engineer by training, Johan Aubert spent more than 30 years in research and innovation at L’Oréal, where science, technology and beauty meet. A pioneer of AI and tech applications in beauty, he helped develop diagnostic and personalization technologies used worldwide.

Now an entrepreneur, he pursues a conviction he has always held: technology only has value when it serves people. AI should augment professionals’ expertise, intuition and know-how, never replace them.

That vision led him to found HairTechPro: putting the power of technology and artificial intelligence to work for independent hairstylists, to help them understand their clients better, personalize their care and make every appointment a richer, more precise and more human experience.

Because tomorrow’s technology won’t replace a hairstylist’s expertise. It will give them the means to go even further.

Our vision

Hair science at your service

At HairTechPro, everything starts with the hair diagnosis. We believe good advice starts with knowing your clients well. Our technology-based approach helps you build lasting trust.

Supporting the independence of hairstylists and independent salons

Your clientele is yours, and so is the data about your appointment history and conversations with your clients. HairTechPro is an interface that supports you, not one that comes between you and your clients. We give you every loyalty tool you need (advice between appointments, appointment reminders, a shared space, inspiration sharing, and more).

Our team

“Let’s give the hairstylist’s craft its true value back.”

Johan Aubert, CEO - Founder

Discover the best ally to showcase your expertise and grow your business.

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